“Charlie, they don’t want tunas with good taste. They want tunas that taste good.” — Charlie the Tuna advertisements from the 1960s to ’80s.
I recently visited the local Whole Foods that is 21 miles downvalley. (Aspen itself has banned chain stores because customers like them more than City Council thinks they should.)
I overheard a conversation between a customer (or what they surely call a “client”) and a fish monger wearing a purple earring (what they probably call a “pescateur”).
Client (looking over a counter of iced salmon): “But are the salmon farmed sustainably?” She asked her question a little too loudly so that other customers could hear it.
Pescateur: “Are you kidding? This is artisan salmon. Our partnering salmon supplier — which operates off the coast of Norway using special deep water salmoniniums — harvests two salmon eggs for each salmon they sell.”
“What happens to the eggs?”
“They’re at the other end of the counter.”
“OK, I’ll take 4 pounds of salmon.”
“I’ll take 4 pounds of the salmon, please.”
“Lady, we don’t chop these up. This is Whole Foods and we sell only whole salmon.”
“Fine, Continue reading