“Woke” was coined by the left some years ago to describe a person who had become sensitive to the left’s pet issues, especially racial and “social justice” ones. It implied that a person disagreeing with the left about those issues was not just wrong, but unconscious. Becoming woke was unintentionally analogous to the Christian concept of being born again — which is appropriate since leftism is the left’s religion.
This catchy term was initially successful. But the left never succeeds at success. That’s because what’s important to them is not being successful in resolving grievances, but parading those grievances as evidence of their victimhood.
Victim status is more important to the left than winning – and easier too. If the left were a sports team, they’d be lazy and winless but they would always say, gleefully, that it’s because the referees robbed them.